Monday 12 December 2016

Does WiFi kill coffee shops?

This could be contentious....and I love nothing more than whiling away a few hours chatting in coffee shops, but today, while desperately trying to find  somewhere to have such a chat, I realised that free WiFi could be killing the coffee shop.

Three times I tried, in three different places, to no avail, but these cafes were not packed with the hubbub and murmur of old friends and colleagues catching up over coffee, oh no, I was met with practical silence, abandoned empty espresso or flat white cups, and single users, headphones in, staring at laptops or smart phones.

Nicholas Howard relies as much as any business on coffee shop space and WiFi accessibility, so don't think I am anti it, but I personally adhere to a pack up once you've drunk up rule.

Ordering one drink, then sitting on free WiFi for hour after hour just doesn't seem fair - even less so when single users take up four-seater tables.

This sounds like a rant, but I reckon coffee shops should introduce the WiFi space, single seats, on rows, for longer term users, stick a usb charging point in the arm of the chair, embrace that some people don't want to chat, but simply surf for free, and leave the main communal space to those using the coffee shop for genuine socialising and meetings?

Better atmosphere out front, easier to concentrate in the rows - sounds like something for Dragons Den?

I think I am getting old, but I also think it would work.